Personal Branding Online for Job Seekers

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A job is a lot more than a means to pay the bills. For most individuals, a job leading to a successful career is a means to drive satisfaction and feel accomplished in life. Organizations are always on the lookout for superstar candidates who can successfully deliver on the business goals. Likewise, skilled candidates know the value of their talent and are always looking for the perfect opportunity to apply their skills, deliver results, and get ahead.

With the internet at our fingertips, there are a multitude of tools available which make this entire process fast and efficient. While we all use the internet in our professional life, social life and even to do mundane daily tasks, it is often easy to underestimate the unique opportunity it provides to job seekers to land the perfect job. In this article, we explore why it’s critical to have your online presence and personal branding working for you as a job seeker.

Digital Marketing in Your Job Search

Skilled candidates have more choices of employment available to them than ever before. There has been a perception change when it comes to switching jobs in recent years. Now, organizations, as well as their employees, acknowledge the need to find the right fit and actually encourage positive churn. The internet has made access to crucial information regarding employers and applicants easy and cheap, and as a result, it’s easier to find the right fit for your talents. The internet has also opened up a whole new avenue for marketing your talent. It is no longer sufficient to ensure your ‘online profile’ is clean; instead, it has become crucial to use this medium to increase the odds of attracting top employers and landing the job of your dreams. There are a number of great tools out there such as professional networking sites, vocation-specific forums and discussion boards, and publication platforms such as blogs and digital news articles.

The Power of Professional Networking Sites

There are great professional networking sites online which can put you in touch with the right recruiters, or even your next employer. It is important to keep your profile up to date. A great professional profile includes a succinct description of your accomplishments and what you are looking for in your next job. Include referrals from others you have worked with over the course of your career to endorse your skills and abilities. Keeping your profile up to date on career sites such as the ACS Job Board is another great way to get noticed and land the perfect job.

Share Your Knowledge to Gain Credibility

The internet also provides you with plenty of opportunities to showcase your talent. There are forums, discussion boards, and sometimes online contests where individuals can showcase their talent and get noticed by potential employers. Hosting an online publication platform, such as a blog, also provides candidates with a great opportunity to project themselves as a subject-matter expert.

Irrespective of how you decide to establish, or improve, your online branding, it is hard to overestimate the role this key dimension plays in your search for the perfect job. While you’re ready to get out there and put your best foot forward, take the time necessary to revisit your online profile, or reach out to our experienced recruiting team for more advice on how to establish yourself as an industry leader in the greater Portland and Vancouver areas.

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